How to Write a Landing Page that Converts

Many people have no (or just the slightest) idea on how to go about writing a landing page that converts. Rather, they slop together components that they have seen utilized on other landing pages.  However, they generally do not put them together in the same manner as the owner of the successful landing page did.  It’s more like Frankenstein’s monster; a bit from this landing page and another piece from a different landing page.

One significant issue is copy.  And that’s fine.  Not everyone is going to be an excellent writer– never mind a copywriter. However, as somebody selling a product or service or trying to build a list, it is essential that you understand your strengths and weak points and that you either spend some time to overcome your weaknesses or Continue reading →