Storytelling is an old idea. It has been with us since time immemorial. However, the idea is relatively new in marketing. This can be attributable to the fact that online marketers did not see it in a measurable value.
However, the growth of the internet has actually altered whatever – it has become easy for your target audience to follow up any story that you share, and there is not a need to for online marketers to tell a whole story in one go. If it is engaging enough you can tell your story over a few installments.
In spite of this, people have actually mastered the art of disregarding anything that does not thrill them. As such, you as a marketer need to avoid making specific mistakes that may waste Continue reading