Tag Archives: Marketing

Why Marketing Through Storytelling Functions

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Why Marketing Through Storytelling Works

How companies get client’s attention has altered substantially. There is a shift, amongst consumers and decision-makers, from the over reliance on old-fashioned sales promises and basic banner ads. With the rate at which competition is rising, it is ending up being extremely difficult for organizations to draw consumers’ attention through tv ads or glossy signboards.

Modern consumers have an interest in your brand ‘story’, which apparently, is more than your USP and even a sales pitch. It is your brand name’s voice, your background and identity. The ideal narrative will assist prospects and customers comprehend your brand name from a different perspective, which is why modern-day online marketers are considering storytelling as a marketing tool Nevertheless, what are the advantages? Continue reading to learn why marketing through storytelling works.

Check out IMWarriorsedge.com for :

  • Great Online Courses:  All our training is delivered online meaning it’s easy for you to study at your own pace and in the comfort of your own home or office;
  • The Latest Strategies:  Our courses are updated on a regular basis which means you receive the latest information and strategies in the industry; and
  • Expert Trainers:  Our trainers are experts in their field and have many years in experience allowing you to leverage their education.

Reasons Storytelling is a great Marketing Strategy

Marketing through storytelling, of course, is not a new idea. Brand names such as BrewDog, Marks and Spencer, and even Coca Soda have actually benefited from this method for years. With the typical individual consuming over 100,000 digital words daily, research reveals that about 92% of these people would take advantage of such words if they remained in a story format. So, what remains in for brands that use storytelling as a marketing tool?

1. Consumer Motivation

Most likely, you can remember an advert back in the day. The possibilities are high that whatever the advert was, it had a story that remained in your mind. Marketing through storytelling is a terrific way to draw client’s attention utilizing a remarkable tale prior to the introduction of a call to action. As such, the brand builds an emotional connection with its potential customers and clients such that it is hard to deny their call to action. Continue reading →

eBooks are Marketing Powerhouses

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Finding Opportunity is a matter of Believing It's There

eBooks as Marketing Powerhouses

Its been a while since I posted something.  Life sometimes gets in the way and that’s the way it is.  You’ve got to be willing to roll with the punches.

In today’s world many of us create, buy and sell digital products.  These range from software, games, audio, videos and eBooks.

The online world that many of us take for granted is relatively new in the scheme of things.

Today, I’m going to focus on eBooks.  I am first going to talk about why I think that eBooks are a marketing powerhouse and I’ll then talk about how to use eBooks for marketing and promotional purposes. Continue reading →

Mistakes to Avoid When You Market Through Storytelling

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Storytelling1Avoid Making These Mistakes When You Market Through Storytelling

Storytelling is an old idea.  It has been with us since time immemorial.  However, the idea is relatively new in marketing. This can be attributable to the fact that online marketers did not see it in a measurable value.

However, the growth of the internet has actually altered whatever – it has become easy for your target audience to follow up any story that you share, and there is not a need to for online marketers to tell a whole story in one go.  If it is engaging enough you can tell your story over a few installments.

In spite of this, people have actually mastered the art of disregarding anything that does not thrill them. As such, you as a marketer need to avoid making specific mistakes that may waste Continue reading →

Learning Storytelling for Your Business

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Story TellingLearn How to Tell Stories to Promote Your Business

Throughout the years, there has been a substantial shift in digital marketing towards visual social networks such as Instagram, YouTube, and Snapchat.

For online marketers hoping to grow their brand, it is necessary to target audience in such social media platforms and the web in general.

Storytelling is a significant element of modern-day marketing. Brands that have actually mastered the art of story telling have a competitive advantage

While the essence of any story used in marketing varies, the end objectives are Continue reading →

6 Red Hot Tips To Get Your Articles Read

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You Don't Have to Reinvent the Wheel

Writing to Get Your Article Read

Many of us simply dread having to write papers or short articles. Many of us simply feel like it’s really hard work and really feel discouraged as sometime it appears to all go to waste when no one checks out the website or blog.

On the flip side, to some people, reading articles feels like work too, specifically if the article varies from dull to really dull, boring and bland. Well, articles are expected to be read; after all their main purpose is to impart your message and info.  If it is not read it feels like a waste of time and effort.

Go to IMWarriorsedge.com for:

Online Courses:  All our training is delivered online meaning it’s easy for you to study at your own pace and in the comfort of your own home or office.

Latest Strategies:  Our courses are updated on a regular basis which means you receive the latest information and strategies in the industry.

Expert Trainers:  Our trainers are experts in their field and have many years in experience allowing you to leverage their education.

The problem I have when I write an article or report is that in my previous life I was a civil engineer where my reports had to be devoid of feelings or emotion.  The reports were pretty bland, factual and to the point.

There was no storytelling, no emotion and no Continue reading →

How to Increase Website Conversion Rates

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Plan Quote

Increase Your Website Conversion Rates

Spin RewriterA conversion takes place when you get people who visit your website to take any action that leads to an immediate or future sale. While it can be a long road from getting a person to offer you a social media share or registering for a newsletter to a real purchase, even these types of conversions are moving future clients into your funnel.

Buying, submitting a form, click an offer, read an entire blog post, reach a landing page– these are the conversions you wish to see from site visitors to grow your business. The portion of visitors who take an action, or transform, is your conversion rate.

What Kind of Conversions Do You Required?

Increasing site conversion rates is a high-ranking objective for any growth-focused marketing strategy. To raise your conversion rates, you initially need Continue reading →

Direct Advantages of Email Marketing

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Advantages of Using Email Marketing

Email marketing is a fantastic method to reach large amounts of customers in a short amount of time. This is a really inexpensive marketing technique that works. It will result in getting more traffic to your site therefore producing more sales. Email marketing can be used by any kind of company no matter services or the products they have to provide.

One huge advantage of e-mail marketing is it can be effective for both large and small organizations. Email marketing can be done using software so that even little companies can create efficient and professional looking e-mail marketing campaigns on a little budget.

Email marketing is a reliable method to deliver the Continue reading →

The Secret of Amazon’s Pricing Techniques

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Pricing Techniques Used By Amazon

Amazon’s sales are more than one trillion dollars yearly. How have they handled to become so effective?

Their secret is the way they price their products. There are a variety of methods they use that deserve thinking about in your own organization if you want to be more competitive.

The Worth of 9 and 7

Research studies have actually revealed that the most effective marketing numbers are 9 and 7. It may not appear like it, but there can be a huge distinction in between $4.99 and $5. People tend to relate to the lower amount of $4 despite the fact that the rate is almost $5, and are therefore more willing to buy.

The 2nd most popular number, 7, is good for this kind of rates, such as $9.97. It likewise works truly well for Continue reading →

Where to Put Prices on Your Website

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Pricing; Where to Place Your Prices on Your Website

Numerous new entrepreneur wonder if they should put prices on their website. And many online marketers would state no.

But the truth is that it’s much better to be transparent and in advance about your rates. If you are selling to consumers, they have every right to understand what something is going to cost, and have the ability to find the rates without wandering all over the place.

If you are offering services, such as working for companies as a virtual assistant, it is far much better to develop a rate card than force people to contact you to get “custom-made” prices.

Reply All Their Questions before They Inquire

The more helpful your material is on your website, the most likely individuals are to feel Continue reading →

Storytelling Trends for Marketing Your Organization

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The Shift to Storytelling to Market Your Organisation

More than ever, it is becoming important for organizations and brand owners to buy a story that helps them offer. According to recent research study, brands that inform engaging brand name stories are likely to have a 20% boost in their brand worth.

Nevertheless, this is not achievable without reliable company and marketing strategies in place. To implement and preserve these strategies, you need to stay on top of your game.

The requirements of consumers alter in time, as they move through the various phases of life. When this takes place, their buying behaviors likewise alter. Marketers and business owners need to expect the customer’s next purchasing phase, in addition to the most common needs within each phase. This can be drawn up for short-term modifications, such as living in a college dorm. Long-lasting changes are a little bit more Continue reading →

4 Steps to Improving Your Search Engine Marketing Strategy

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Use These Steps to Improve Your Search Engine Marketing Strategy

Search engine marketing can be a complex and frightening subject. Limitless opportunities to promote and market, constantly changing patterns and technologies, and excessively complex services all come with the territory. So, what you do not need when you’re assessing or producing your search engine marketing strategy is prolonged descriptions about how various strategies work. Rather, look for advisors who can direct you with easy explanations and techniques based on genuine results.

Online search engine marketing, online marketing method

Online search engine marketing can be a complex and scary topic. Limitless opportunities to market and market, constantly altering trends and technologies, and overly intricate services all include the area.

So, what you do not need when you’re examining or developing Continue reading →

What Is Meant by Psychological Pricing

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How Psychological Pricing affects Your Clients

Psychological pricing is a rates and sales method based upon the belief that particular costs will affect a possible customer in several methods. Mental prices is created to assist get rid of resistance to making a purchase, so the company can make more sales.

Big companies like Amazon use psychological rates to drive sales. However small businesses can use it too, once they master the basic principles.

There are a number of affecting aspects that can help you offer well to your target market. Here are a few of the most crucial ones to bear in mind.

Nines and 7s

$ 99.99 or $99.97 is really mentally more luring and appropriate than $100. For some reason, the human mind hones in on the first 9, not relating it with the greater cost of $100, which is more accurate.

The Look of Discounting

Many individuals will look for a low cost or a big discount rate. Noting a Continue reading →

Seven Tips for Affecting the Customer’s Perception of Price

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How to affect your customer’s perception of price

There are a number of ways to influence your target customer’s understanding of price so they feel they are getting a really bargain.

9s and sevens

99 cent shops are extremely effective. Any number with a 9 in it appears to work like magic. $9.99 works better than $10. Individuals identify with the first number they see, so they feel the rate is better to $9 than to $10.

For online products, 7 as a round number works effectively, such as $7 for an eBook, $47 for an eCourse and so on.

These numbers can be utilized in conjunction with what is described anchor prices.

Anchor Rates

With anchor rates, you reveal the “genuine value” of the item and then the market price. It produces the perception that the customer is getting a substantial deal. For instance, if you say the value is $127, but they can purchase the product today for only $27, that gets rid of a lot of cost resistance.

Go to IMWarriorsedge.com for :

  • Great Online Courses:  All our training is delivered online meaning it’s easy for you to study at your own pace and in the comfort of your own home or office;
  • The Latest Strategies:  Our courses are updated on a regular basis which means you receive the latest information and strategies in the industry; and
  • Expert Trainers:  Our trainers are experts in their field and have many years in experience allowing you to leverage their education.

Making the deal an unique one that will only last for a minimal time will likewise affect their perception. In marketing terms, individuals are more encouraged by the concept of loss, of missing out on a lot, than they are of getting something, so the “urgency” factor of a minimal time offer (LTO) is more likely to make them hit the Buy button.

Stacking Worth

When it concerns pricing, your first recommendation point must be the costs that your rivals are charging for a similar item. Then you can “stack” the value of your offering; that is, add extras that are valuable and special to your service.

Continue reading →

Build an Email List (List Building for Affiliates)

Building an email list as an affiliate

I want to talk about the importance of building an email list if you’re into affiliate marketing.

I have to admit that in the past list building hasn’t been one of my strong points. It’s just been something that I’ve been doing on the side, almost as an afterthought.

I regret that, a lot, today and I want to show you why. I want to show you why it’s so important that you focus on list building when it comes to affiliate marketing, selling your own products or any kind of marketing.

I knew this was the reality but I kind of got a little Continue reading →

How to make $5,000 PER WEEK with Clickbank Without a Website

Hey, thanks for watching this great video on “How to make $5,000 PER WEEK with Clickbank Without a Website” by Vick Strizheus. I’ve made a few notes relating to the above video which you’ll find below. In the above video Vick was talking about a program he set up in order to make money without a website. However, I personally believe that you do need a website in order to ultimately sell your own as well as other peoples products.

How to make $5,000 PER WEEK with ClickBank Without a Website

A lot of marketing has to do with the creation of systems or scripts and following them. While building up your Internet business you have to keep track of what works and what does not work. For newbies it is often easier to follow a system or program that has been put together by an experienced marketer.

This is also the reason that when buying a product you sometimes get a cheat sheet as part of your package. This means that after you have gone through the material you have a quick guide to follow without having to read through the whole package. The cheat sheets are basically an aid memoir.

Hence the saying “Systems work, people fail”.

Develop Your Confidence

You must develop your confidence. Self confidence is the difference between feeling unstoppable and feeling scared out of your wits. Your perception of yourself has an enormous impact on how others perceive you. Perception is reality — the more Continue reading →