Tag Archives: Internet marketing strategy

Using Storytelling to Promote Your Products or Services

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It's much easier to double your business by doubling your conversion rate than by doubling your traffic

Learning How to Use Storytelling to Promote Your Products or Services

In my last post I touched upon the subject of ‘Learning Storytelling for Your Business’

Today I want to talk to you a bit more about this subject which I feel is a very important as well as powerful skill when it comes to holding the interest of not only your visitors but of anyone in your life.

This subject is none other than storytelling and when used correctly, can make the desirability of your product or service increase considerably.  The same can be said offline by entertaining friends, relatives and your colleagues.

Before I jump into some of the tips and secrets behind successful story telling and how to construct a powerful story, I want to clear up a few myths when it comes to the matter of Continue reading →

How to Increase Website Conversion Rates

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Increase Your Website Conversion Rates

Spin RewriterA conversion takes place when you get people who visit your website to take any action that leads to an immediate or future sale. While it can be a long road from getting a person to offer you a social media share or registering for a newsletter to a real purchase, even these types of conversions are moving future clients into your funnel.

Buying, submitting a form, click an offer, read an entire blog post, reach a landing page– these are the conversions you wish to see from site visitors to grow your business. The portion of visitors who take an action, or transform, is your conversion rate.

What Kind of Conversions Do You Required?

Increasing site conversion rates is a high-ranking objective for any growth-focused marketing strategy. To raise your conversion rates, you initially need Continue reading →

Advanced Step-By-Step SEO Tutorial

Hey, thanks for watching this great video on “Advanced Step-By-Step SEO Tutorial” by Brian Dean. I’ve made a few notes relating to the above video which you’ll find below.

However, before we go any further, I feel that we need to lay the groundwork by taking a quick look at some of the terminology that you will come across within the notes.

Helpful SEO Terminology

Search engine optimization (SEO)

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page within the website without “paying” for it. In general, higher ranked and more frequently a site appears in the search results list, the more visitors it will receive. The leading search engines, such as Google, Bing and Yahoo, use crawlers to find pages for their algorithmic search results.

As an Internet marketing strategy, SEO considers how the search engines work, what people are searching for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, it’s HTML code, including associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. SEO also includes promoting a website in order to increase the number of backlinks, or inbound links to that site.

Google Search Console

Google Search Console previously known as Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. It is a good idea to Continue reading →