Creating a Viral Marketing Campaign to get your message out there
This article is something I wrote some time ago on one of my other website and it still holds true today.
In any business, whether on the internet or offline, you need to get your message out there or your business will wither and die. With this in mind I thought that it may be a good idea to take a quick look at how you can go about creating a Viral Marketing Campaign.
For those of you who are wondering what viral marketing is it is a strategy that encourages individuals to pass on a marketing message on to others, creating the potential for exponential growth in the message’s exposure and influence.
A viral marketing campaign can be visualised as the tiny waves spreading ever farther from a single pebble dropped into a pond where the pebble is your message and the ripples spreading outwards is the “word-of-mouth” spreading of your message. Continue reading