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How to Write a Landing Page that Converts

Many people have no (or just the slightest) idea on how to go about writing a landing page that converts. Rather, they slop together components that they have seen utilized on other landing pages. However, they generally do not put them together in the same manner as the owner of the successful landing page did. It’s more like Frankenstein’s monster; a bit from this landing page and another piece from a different landing page.

One significant issue is copy. And that’s fine. Not everyone is going to be an excellent writer– never mind a copywriter. However, as somebody selling a product or service or trying to build a list, it is essential that you understand your strengths and weak points and that you either spend some time to overcome your weaknesses or Continue reading →

Introduction to Landing and Squeeze Pages

Before you begin the effort to develop a successful list or develop a powerful sales page, you will want to start with a thorough introduction to landing pages. In plain contrast to undifferentiated, unfocused home pages, landing pages focus particularly on capturing leads for a newsletter or making sales for a specific product– and make no attempt to give visitors a various alternative.

Another typical word that is frequently utilized to describe landing page, is “squeeze page” (or a “lead capture page”). A capture page is a page created and designed to get names and e-mail addresses. A squeeze page is usually typically a smaller type of landing page, which normally has an opt-in form in sight when the page loads.

So what are the important lesson learned from this introduction to landing/squeeze pages?

First, it is essential to recognize that all effective online marketers utilize these. If you want to sell a product or service over the Internet, you will want to Continue reading →

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