No matter what sort of service you’re running online, you’re going to need landing pages to present lead magnets and similar offers. Many online marketers and other business owner benefit the most when they have several landing pages to attract a wider audience.
Nevertheless, just tossing up a lot of landing pages and sending out traffic to them isn’t going to grow your business successfully. The key to this strategy is to develop compelling, high-converting landing pages. And below you will find out how to do exactly that.
1. Present a Killer Offer
Do not guess what your audience want. Instead, do your market research to learn for what they want.
Surveying your audience, searching for popular articles, and seeing the sorts of subjects that are hot on social networks are all semi-decent ways to get a feel for what your audience want. And they’ll work in a pinch.
But among the absolute best ways to discover sought-after products is to find out what your visitors are buying in your specific niche. If your visitors are showing a huge desire for a specific product or service, then it’s an excellent bet that they’ll benefit from your offer if you create something comparable as a lead magnet.
To that end, hit up marketplaces like Amazon.com, ClickBank.com, JVZoo.com, and Udemy.com to see what your market is currently purchasing. Look out for 2 things:
1. The successful products and services in your specific niche.
2. Products with various competitors offering similar products or services.
Both of the above are signs that a product is sought-after. If you find a product with multiple competitors AND that a number of those completing products are selling well, that’s a sure sign that people are hungry for that kind of product.
TIP: You will want to use a digital product that’s easy to distribute. Examples include ebooks/reports, videos, audios, apps, plugins, software, access to membership sites, webinars and similar items.
Now the key here is to not be a copycat. Do not rehash info-products, apps or other digital products.
Instead, develop something comparable … and even better. Add value and give it your own particular spin. Provide benefits that your competitors aren’t offering.
The concept is to develop a fresh product with a strong USP (unique selling point). What makes your lead magnet different and better than similar free and/or paid offers that are currently on the marketplace? What is the big benefit that your product provides – something your audience actually want – that others don’t provide?
Take your time to figure this out, since it’s going to make a substantial difference on the number of visitors that will join your list. Of course you’ll also need a decidedly premium product, a compelling title, and some appealing eCover graphics.
Which brings us to the next step …
2. Craft a Compelling Copy
Do not blow through this step by simply doing the bare minimum. Yes, YOU know that your product is remarkable. You understand it’s something your audience will truly want. But your audience has no idea that they want it. And given that they’re bombarded by free offers every single day, they’re not going to sign up for yours unless you give them an engaging reason to do so.
That’s where excellent sales copy come into their own. An excellent landing page is not required to be long – simply a couple of lines may do, depending upon what you’re offering – but it needs to be effective. This suggests that your landing page should showcase the main benefits of your offer and after that provide a call to action encouraging your visitors to join your list.
So how short or how long should your landing page be? There is no specific word count guideline that I can offer you here. However, I can tell you this: It ought to be short enough to hold their attention, and yet long enough to convince them to act now.
Let me provide you an example of what I’m talking about:
This is the time to return to your USP (unique selling point). You’ve got competitors, right? You’re not the only one on the planet offering this type of ebook, video, app or other product, correct?
So the question you need to answer is: why should your visitors join your list to get your lead magnet, versus taking your competitor’s offer? This huge benefit should be up right in the heading. You can follow this up with a bulleted list of a handful of other benefits of your offer, and then end with a call to action.
The trick to all of this is to know your audience. What do they REALLY want? Which of your product benefits will they value the most?
You’re going to have to do some research in order to hone in on your audience demographics and their desires. This research will make or break the success of your free offer.
For example, let’s envision you have actually got a totally free dieting guide on tap. And let’s envision your audience is full of middle-aged soccer moms who are looking to shed that middle-aged spread. If you develop a copy that’s targeted at young guys who want to impress women on the beach with their six-pack abs, your offer is going to stunningly bomb.
The point is, understand your audience and understand what they want, and after that craft copy that addresses their unique needs and desires.
Now for the next step …
3. Design Your Lead Page
I have actually seen quite a few bad lead pages, and I know that you probably have too. You know what I’m speaking about – the ones that look like they were created by somebody who simply got their hands on an HTML template from 2010.
Look, you can’t cut corners at this action. If people arrive on your page and see something that shrieks amateur hour, they’re going to think your product is amateurish too. They’ll hit the back button. And won’t be back.
So let’s avoid all that by making certain you have a dazzling landing page that truly impresses your visitors.
The secret here is to create something that actually looks and feels professional and that is sure to catch your visitors’ eye. Do not provide something that looks like every other landing page on earth, since they’ll assume your lead magnet resembles every other offer on the planet too.
Let me show you three ideas for creating distinctive landing pages …
# 1. Insert Video Backgrounds
A video background not just does an excellent task of recording your audience’s attention, you can also utilize it to build trust. For instance, you can use a video illustrating your product in use and/or people getting terrific results from it.
If you look around, you’ll see that a number of the big business (like PayPal) utilize video backgrounds. They do it for one basic factor: it works. It works to get attention and hold attention to keep your visitors on the page longer. It works to boost reactions and get more people opting into your list.
Let me show you an example:
Here’s the second concept for developing an attractive landing page …
# 2 Use Animated Forms
Almost everyone uses lightboxes, pop-up windows, slide-in windows and comparable. However, that’s NOT the type of animation we’re talking about here.
Rather, we’re we’re talking about animating the actual form. Obviously, it shouldn’t remain in consistent movement, otherwise it makes it harder for visitors to complete the form. The idea is to animate the form just for a second or two when the visitor first arrives in order to catch their attention.
Here’s an example that not just depicts a captivating animated form, it likewise includes a background video:
Here’s an example that not only depicts an eye-catching animated form, it also includes a background video:
Now for the next concept …
# 3. Deploy Optin Form Overlays
Typically you produce landing pages for your own website. But imagine for a moment that you could send visitors to a third-party website and gather leads there. For instance, envision being able to send your visitors to Wikipedia and overlaying your opt-in form on their website.
You do not need to picture this, since it’s completely possible. Check out this mind-blowing example:
The advantage of doing something like this is that your opt-in offer gets to borrow the credibility of the third-party website. That tends to boost your conversions in most cases.
Now let’s wrap things up …
Parting Words: Stumbling Block?
One of the keys to your business success is to set up plenty of extremely targeted, persuasive landing pages.
A lot of marketers are pretty good at developing in-demand lead magnets and crafting short landing pages that laud the big benefits of these lead magnets. Nevertheless, a considerable number of people fail when it comes to producing an appealing and unique landing page that gets attention.
If doing it yourself isn’t getting you the desired outcomes, then an obvious option is to outsource your landing. The problem is, this is EXPENSIVE. Especially if you’re producing multiple lead pages every month (or even weekly). This option can dry up your budget pretty quickly.
That’s why PageDyno was created – because you ought to have an inexpensive way to produce all the high-response landing pages you require.
PageDyno is a point-and-click simple way to create those pages. It takes about two minutes to develop your first page, and every page you produce after that will be even faster.
Most importantly, PageDyno develops landing pages that your prospects (and even you) have never seen before in your specific niche. With simply a click of the mouse you can embed background videos, animate your opt-in forms, and even overlay your forms on third-party sites!
If you need to produce landing pages, then PageDyno is the quickest, easiest and best way to do to it. And you don’t even have to take our word for it. Take a look for yourself at:
Make sure to have a look at the other demos on that page– and be prepared to be astonished!
To your future success,