Category Archives: e-Learning

Using eCourses to Leverage Your Expertise Online

How to Use eCources to Leverage Your Online Expertise

As a service provider, you have only so many hours in the day to work with your clients, yet there are still hundreds and hundreds of people in the world who could really use the knowledge and expertise you hold about the service you provide. Enter the eCourse. eCourses are a timed-released format of delivering valuable information to your customer base via email.

You’re a wonderful service provider, whether you’re a massage therapist, real estate agent, mortgage broker, web designer, etc. However, as a service provider, you have only so many hours in the day to work with your clients, yet there are still hundreds and hundreds of people in the world who could really use the knowledge and expertise you hold about the service you provide.

Enter the eCourse. eCourses are a timed-released format of delivering valuable information to your customer base via email. The course segment emails consist of shorter pieces of information that can be consumed in generally 1-2 minutes. Using autoresponder technology, the lessons can be delivered with a specific interval of time in between and delivered automatically, with no regular human attention needed beyond the setup of the eCourse. How cool is that?

Never been exposed to an eCourse? take a look at to look at what eCourses are available there.

  • Online Courses:  All the training is delivered online meaning it’s easy for you to study at your own pace and in the comfort of your own home or office.
  • Latest Strategies:  The courses are updated on a regular basis which means you receive the latest information and strategies in the industry.
  • Expert Trainers:  The trainers are experts in their field and have many years in experience allowing you to leverage their education.

The eCourse can be offered free of charge and Continue reading

The Greatest Mistake I Made Last Year

My Greatest Mistake of Last Year

Today’s post is about something I have struggled with on a regular basis.

At the end of each year I like to take some time to reflect upon the past year in hopes of improving the next year.

Although I was able improve on some things during the past year, I feel that I still failed in one category the past year…

And that is FOCUS.

Consider the simple fact that photographs are clearer when they are in focus. When they are out of focus, they are blurry and indistinct.  The same applies to our businesses and our lives in general.

It always amazes me how unfocused people are (myself included). Ask someone to describe what Continue reading

Clickbank For Beginners – Part 2

Clickbank For Beginners – Part 2

In this video were going to talk about a traffic source that can make you a lot of money. And that is YouTube.

YouTube is absolutely powerful. YouTube is one of the fastest way to make a commission online because video is absolutely powerful and if you know what to do to make a video, that is a good video, all you need to do is upload your video, sit back and watch the Commissions come in. That’s how powerful YouTube is.

Were going to explain how you can actually get traffic from YouTube.

The way this works is you basically have to first need to look at the kind of videos you have to make. For example let’s say that you are promoting a product about weight loss.

You’re going to search on youtube “how to lose weight”. The reason you are going to do this is because you want to see 1) what kind of people are uploading videos and 2) you want to find a couple of good titles.

This is one of the ways that you can actually find catchy titles as there is a reason why the top ranking videos on YouTube are ranking.

What you want to get from them is their thumbnail. YouTube thumbnails are the book covers of the online video world. Our decision whether to click on a video often comes down to its thumbnail: an eye-catching image draws us in, while a boring or blurry one puts us off.

Obviously you don’t want to copy the exact thumbnail but you want to get Continue reading

How to make $5,000 PER WEEK with Clickbank Without a Website

Hey, thanks for watching this great video on “How to make $5,000 PER WEEK with Clickbank Without a Website” by Vick Strizheus. I’ve made a few notes relating to the above video which you’ll find below. In the above video Vick was talking about a program he set up in order to make money without a website. However, I personally believe that you do need a website in order to ultimately sell your own as well as other peoples products.

How to make $5,000 PER WEEK with ClickBank Without a Website

A lot of marketing has to do with the creation of systems or scripts and following them. While building up your Internet business you have to keep track of what works and what does not work. For newbies it is often easier to follow a system or program that has been put together by an experienced marketer.

This is also the reason that when buying a product you sometimes get a cheat sheet as part of your package. This means that after you have gone through the material you have a quick guide to follow without having to read through the whole package. The cheat sheets are basically an aid memoir.

Hence the saying “Systems work, people fail”.

Develop Your Confidence

You must develop your confidence. Self confidence is the difference between feeling unstoppable and feeling scared out of your wits. Your perception of yourself has an enormous impact on how others perceive you. Perception is reality — the more Continue reading

Advanced Step-By-Step SEO Tutorial

Hey, thanks for watching this great video on “Advanced Step-By-Step SEO Tutorial” by Brian Dean. I’ve made a few notes relating to the above video which you’ll find below.

However, before we go any further, I feel that we need to lay the groundwork by taking a quick look at some of the terminology that you will come across within the notes.

Helpful SEO Terminology

Search engine optimization (SEO)

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page within the website without “paying” for it. In general, higher ranked and more frequently a site appears in the search results list, the more visitors it will receive. The leading search engines, such as Google, Bing and Yahoo, use crawlers to find pages for their algorithmic search results.

As an Internet marketing strategy, SEO considers how the search engines work, what people are searching for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, it’s HTML code, including associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. SEO also includes promoting a website in order to increase the number of backlinks, or inbound links to that site.

Google Search Console

Google Search Console previously known as Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. It is a good idea to Continue reading

How to start a business online (Impossible until you fix this)

How to start a business online (Impossible until you fix this)

Hey, thanks for watching this great video on “How to start a business online (Impossible until you fix this)” by Alex Becker. I’ve made a few notes relating to the above video which you’ll find below.

If you want credibility then there are two things that you must get out of your life.

Limiting belief

Get rid of your limiting beliefs

  • Excuses hold you back – they are part of you limiting beliefs


Realize that you don’t have to know anything in order to start

  • Getting experience is not an issue

Understand that you don’t know anything so jump in without judgement and with an open mind

So what’s holding you back?

The essence of being successful is problem solving

And that means solving and confronting problems for your customers

Start by solving your own problems (get rid of your excuses)

The reason a job only pays a limited amount because in a job you do the same thing over and over again

Learn to solve the problems

To succeed you’ve got to be a winner

Don’t beat yourself up

If you need be work harder than other people then do.

Don’t accept being a loser any more

You are unique

To succeed you’ve got to be more right than wrong. Its as simple as that.

Go with the attitude that you are a winner

Take action – solve your own problems and then solve your customer’s problems. Your problems are not unique to you (even if they feel like it)

Outwork your competition

Go out there and be a winner.

What you must know before starting an online business

What you must know before starting an online business

Here are some cold hard truth about having an online business and knowing this may decide your path. Having an online business is not for everyone.

You can’t get rich in a day.

A lot of so called secret system promises you that you can make a fortune straight away but this is just a way to get you to buy their system. The truth is that it will take a while and you have to be patient.

Beginning is the hardest part

Getting your first commission may take a while. You get so much different information from so many different people that you get into information overload. Stay focused on one thing and get it done. Work hard at it and don’t get distracted.

There is nothing for free

Every business is the same – you have to spend some money. The amount of money you need to start an online business is relatively low when compared to bricks and mortar businesses. However, you will have to spend money on advertising, autoresponders, traffic, some software, courses, outsourcing etc. Don’t let this phase you. Think of it as investing in your business. Expect that you will have to pay and be OK about it.

You have to take action

You have to take action and consistent action at that!

Push button system etc. just don’t exist. Believe me they just don’t exist. I’ve tried them in the past and wasted a whole lot of time and money trying to get some of them to work.

You have to take action on a daily basis to keep the business moving and this can be hard, especially when starting out and you still have your 9-5 job.

Forget the hype

There is a lot of hype in this business and it easy to get sucked into the shiny object syndrome. I believe that the is the reason why many people keep spinning their wheels and don’t succeed online.

When you buy a product such as an eBook or a course make sure that you actually go through it and implement what is being taught before buying the next product.

I have a ton of eBooks and courses on my computer that’s collecting electronic dust which I bought with the intent to use but never got round to doing so. You need to realize that there are product launches practically on a daily basis.

By all means read the sales letters – look at the way they are set out and deconstruct them into the various copywriting elements – just don’t buy everything that comes your way.

How To Escape The 9 – 5 and Start An Online Business

How To Escape The 9 – 5 and Start An Online Business

Hey, thanks for watching this great video on “How To Escape The 9 – 5 and Start An Online Business” by Alex Ikonn. I’ve made a few notes relating to the above video which you’ll find below.

How you can get started


    Identify why you want to build an online business. What inspires you to want to start building an online business. For instance “The Four Hour Work Week” by Tim Ferret is the book that inspired Alex Ikonn in the video above to take action.


    Realise that you may land up working a lot harder than you do now when working on your online business. You should consider the following with regards to creating an online business:

    • Identify how much time and /or money you are willing to spend
    • Think about the life you want to live
    • Identify your vision for yourself and your business
      • Having an online business may not be for you and that’s OK
      • It is important to have purpose
    • You should try to create a balanced lifestyle
    • You need decide what your ideal work life balance consists of
    • You need to work on work that you are truly passionate about
    • Your work may become your lifestyle
    • Realise that in the beginning you may have to work a lot
    • Businesses don’t stop – you will have to maintain and grow your business
    • If you are in a business, it needs to constantly grow and you will always have to work using:
      • systems (automate your business as much as possible);
      • teams (direct hire or outsourcing); and
      • Yourself.
    • You have to provide value to your clients

    How do you start?

    • Follow people who have already done it
    • You will have to figure it out as you go along
    • Jump into it. Don’t wait! You;ve got to take action. Its no use learning about stuff – you’ve got to apply what you learn.
    • Absorb information constantly to get ideas
    • You have to love it
    • It will get harder but it wont seem like work
    • People may not want it but its OK
    • So many people have too much expectation about an online business due to the way it is being pushed by Internet marketers to sell their stuff
    • Your business is your classroom
    • Creating and testing out your theories
    • Being with people who want to do this
    • It all depends what level you want to achieve
    • Your business is a reflection of you
    • Hiring people is like parenting
    • Things will not always go your way
    • Be efficient with your time
    • Design your life to what you want
    • For most people a 9-5 job is not really that bad
    • You wont succeed unless you do the work
    • It is a journey not a destination
    • There is nothing wrong if you are on the other side helping grow a business
    • If you a 9-5 mentality you will not go far online
    • You’ve got to grow and keep growing
    • You’ve got to want more from yourself
    • You’ve got to be more and want more
    • You’ve got to raise yourself
    • You’ve got to create – help others to excel and rise to a different level
    • Your commitment and responsibility starts with you
      • You’ve got to make a commitment to succeed
      • You and only you are responsible for your success (or failure)

How to get a passive income without working (like a moron)

How to get a passive income without working (like a moron)

Caution Strong Language

Hey, thanks for watching this great video on “How to get a passive income without working (like a moron)” by Alex Becker. I’ve made a few notes relating to the above video which you’ll find below.

Creating a passive income on the Internet

We have all heard about creating a passive income on the internet. Well I’m here to burst that particular bubble. There is no such thing as creating a passive income on the internet. This mind set is caused by so called guru’s in order to sell their product. It is not congruent with reality.

The problem with this mind-set is that you are bringing an employee mind-set into entrepreneurship.

In business you cannot just kickback and relax because things change all the time. For instance if you create a piece of software and are making a “passive” income from selling it, all that is required to take away your “passive” income is for someone else to create another piece of software that replaces what your software does and starts selling his “improved” version at a lower price.

Once you stop working on your business somebody else will take away the income that use to be generated from your business.

When you set out to make a passive income you are setting out not to work. And this is totally the wrong mind-set to have. Thinking this way you are setting out to do the bare minimum work and not challenging yourself.

Your business will be based upon very poor concepts that have no foundations.

You cannot set out to build a business with the goal of not working.

You have to set out to be the best; you have to set out to be great; and you have to set out to make money. When you have this mind-set making money becomes easy.

How to create a passive income

However, if you really want to set up a passive income this is how to do it:

Strategy #1

Make so much money that you cannot ever spend all of it. Set out to do this over the next 5-year period; then kick back and relax.

Strategy #2

Make a goal of making $1,000,000 from your business. Save that money – don’t spend it on crap. And then find someone who can get you a 10% to 15% return on investment every single year. Once you do that you’ll be making $100k to $150k per year of passive income and you will be free to do what you want.

How to start an online business – Six steps to success online

How to start an online business – Six steps to success online

Hey, thanks for watching this great video on “How to start an online business”. I’ve made a few notes relating to the above video which you’ll find below.


We are first going to take a look at the necessary fundamentals to creating a successful online business.

Who, What, Where and How


Who is your customer? The importance of defining a customer avatar is that it helps answer questions concerning your products.

  • Problems/ specific customer avatar
  • Who are you?

You’ve got to figure out what type of micro niche you want to dominate.


What are you talking about

  • Consider at least 20 to 30 problems your ideal customer may have
  • Go to forums to find out


Where are you taking them?

  • Your job is to provide solutions to their problems, educate them and teach them through your service (this could be articles, podcasts, videos, eBook etc.)

Future frame

    Show them where you are taking them (Tip of the iceberg)


Through the medium of communication you’ve got to show:

  • Where you can take them (from the 100 lb weakling to the Hulk)
  • How do they get there
  • Fundamentals (The rest of the iceberg under the water)

Online marketing

4-Pillars of online business – T, H/M, C, S

But first a quick detour before we carry on

Your Home Site – How you appear online

Above the fold i.e. the first 30% (mobile) is really important

You should have your USP (Your Unique Selling Point) (Either as Imagery/Text) as a headline and a sub-headline

Be clear on who you are and what you provide

And don’t forget to include a subscriber button

OK, Let’s get back to the 4-pillars of online marketing

T – Traffic

Where will you get your traffic i.e. Facebook, Twitter, YouTube, Instagram, Pinterest etc.

If your customer avatar is female then you may pick Pinterest as it is well known that the majority of people on Pinterest are women.

If your customer avatar is male then you may pick Twitter and YouTube

However, you shouldn’t discount the other traffic sources

Use the 80/20 rule to get targeted traffic – know where your tribe is online and focus the majority of your marketing effort there.

H/M – Home site/Mother-ship

You’ve got to hustle and maintain momentum especially when starting out

Post at least three times a week to get the ball rolling – more if you can – once a day if possible.

Create videos and then convert them into multiple content i.e. podcasts, transcribe them, create slide shows etc.

C – Conversion

Use good quality lead magnets, and i really do mean good quality, in the form of checklists/free report/courses etc.

You should aim for 10% site wide conversion. You can do this by strategically placing subscriber buttons and hyperlinks.

S – Sales

Create sales funnels

4 stage funnel

Opt-in (lead magnet) >> Case Study >> Case Study >> Call for action (phone call or otherwise)

6-Skills You Will Need to Start an Online Business

Here they are, in no particular order:


You’ve got to leave the 9-5 employee mindset behind. You are now an entrepreneur and as such you must cultivate a ruthless determination. This will not only help you succeed in your business, but it will also dramatically improve your life. Never give up. If something is blocking your way find a way around it and keep going.


Learn to be pragmatic. There is no room for an ego in your business. \learn from others who have trodden down the path before you and copy what works. Don’t get caught up in hype be realistic about your business.


If there is on thing you will do is fail. You will fall flat on your face. However, don’t let failure be a negative experience. Learn from your failure. All you’ve done when you fail is found out what does not work. Failure is a learning experience. to succeed all you have to do is be more right than wrong.


You have to learn to focus on the right things to get the right results. You’re not here to play. You have to work on YOUR business and not in your business. Remember you you started this business to be your own boss and not an employee.


You have to learn to delegate or outsource what you’re not good at or what you cannot do yourself. Pay someone to take care of the things you don’t want to do or cannot do. Delegating or outsourcing doesn’t have to be expensive. There are many sites that have people with the necessary knowledge to do what you don’t want to yourself. Being an entrepreneur is all about finding ways to make things easier for yourself, so you can focus on your strengths.


You have to take action. There is no better way to learn than through action. There comes a time when reading the next book or following a course becomes irrelevant. At some point you have to apply what you’ve learned to get results.

Content Creation

You’ve got to become good at creating content. This can mean writing, recording podcasts, or even creating videos on a week to week basis.

And lastly:

This is a business treat it like a business.