Introduction to Landing and Squeeze Pages
Before you begin the effort to develop a successful list or develop a powerful sales page, you will want to start with a thorough introduction to landing pages. In plain contrast to undifferentiated, unfocused home pages, landing pages focus particularly on capturing leads for a newsletter or making sales for a specific product– and make no attempt to give visitors a various alternative.
Another typical word that is frequently utilized to describe landing page, is “squeeze page” (or a “lead capture page”). A capture page is a page created and designed to get names and e-mail addresses. A squeeze page is usually typically a smaller type of landing page, which normally has an opt-in form in sight when the page loads.
So what are the important lesson learned from this introduction to landing/squeeze pages?
First, it is essential to recognize that all effective online marketers utilize these. If you want to sell a product or service over the Internet, you will want to use one too, instead of counting on sidebar opt-in forms and unfocused pages that do not communicate a single point about the product or a single call to action.
Another essential thing you will want to take away from this intro to landing pages is that every landing page contains the same parts and is concentrated on a SINGLE goal– getting the visitor to become a subscriber or buyer.
These parts are as follows: an opt-in kind (or sales prompt), a brief or lengthy intro, an image of the list/product owner (although this is not really necessary), the signature of the list owner, and a call to action (or several calls to action).
Identifying which landing page design will work best for you can be done through testing. You can run a split test, testing two pages against one another by just changing a small part of the landing page at a time to see which one performs best against the other. While many boast of a high conversion and attribute it to the shortness of their introduction (many of which will consist of just one short paragraph), others will boast of a high conversion rate because they use lengthy, extensive, and engaging copy. Ultimately, it will be up to you to find out what works best for you and your niche.
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If there is anything you absolutely must take from this introduction to landing pages, it is that you cannot create a landing page or capture page that isn’t focused.
The Landing Page System
The landing page system offers a distinctively powerful system through which you can derive profit from numerous streams. This section will briefly talk about a few of those profit streams and how you can control them.
Let’s begin with the landing page itself: During a campaign all the traffic generated is sent out to the landing page. From there, it will have a variety of choices, depending upon what your offer is. many marketers recommend that your landing page should always be an opt-in page while others suggest that it ought to only be a sales page. Once again you may want to split test the two forms and see which of them converts better. Always keep an eye on the metrics. Measure everything.
Whether it’s for a free newsletter, product or service for sale, the landing page system you develop ought to include a “one time deal” or as it is commonly known as a “one time offer” (OTO) or up-sell which will compel your visitor to take action either by subscribing, purchasing, etc.
Once they subscribe or buy, the landing page system you created ought to then re-route them to a thank you page, which opens further means through which you can up-sell.
A quick way to up-sell is to simply place advertisements for other products in your niche on your thank you page for related affiliate products or your own products. Here, once again, you may wish to provide a further one-time offer (OTO).
Also, if you haven’t already asked them to join your newsletter, this is where you need to do it– on your thank you page. Once they opt-in to your list, you now have a whole brand-new alternative to use in conjunction with the landing page system to produce further income.
One such option is to sell advertisement space in your newsletter or e-zine. The more people you have reading your newsletter, the more you can typically charge for advertisement area; nevertheless, you will wish to prevent overselling to your list to guarantee that your advertisers will in fact generate an income by advertising on through your thank you page.
Your next choice is to endorse an item as an affiliate. You can tell your customers how somebody has simply produced a fantastic product– and you offer it to your subscribers through an affiliate link. You may even wish to utilize other items you have has legal bribes or freebies to provide something extra to those who buy through your link.
The last and most rewarding way in which you can generate income through your newsletter is by developing and offering your own products through them.
In the next post we will continue A Guide to Landing Pages. in Part 2 we will look at What You Require before Getting Started on Your Landing Pages.
To your future success,