Tag Archives: storytelling

Tips on Using Images in Your Storytelling

Educate instead of pitching

Learn how to utilize images in stories for marketing as it is prevalent on most social networks platforms

Stories are a substantial part of human culture and the art of informing stories is timeless. With the intro and advancement of innovation, storytelling has ended up being a fantastic marketing tool. Brand names utilize storytelling to record the attention of prospects and customers, as well as engage with them for enhanced sales and ROI.

Utilizing stories in marketing is prevalent on social networks platforms such as Instagram, YouTube, Facebook, and Snapchat. Visual storytelling is turning into one of the leading approaches of marketing for businesses and their audiences. It typically utilizes images and other media that’s associated with visuals.


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  • Great Online Courses:  All our training is delivered online meaning it’s easy for you to study at your own pace and in the comfort of your own home or office;
  • The Latest Strategies:  Our courses are updated on a regular basis which means you receive the latest information and strategies in the industry; and
  • Expert Trainers:  Our trainers are experts in their field and have many years in experience allowing you to leverage their education.


Marketers regularly execute images within their stories, in addition to in their storytelling projects. However, if you aren’t knowledgeable about storytelling for your company, you might have trouble acknowledging when you are on the ideal track and when you require to make changes. The following details will help you get and remain on the right course for your success. Continue reading

Why Marketing Through Storytelling Functions

Why Marketing Through Storytelling Works

How companies get client’s attention has altered substantially. There is a shift, amongst consumers and decision-makers, from the over reliance on old-fashioned sales promises and basic banner ads. With the rate at which competition is rising, it is ending up being extremely difficult for organizations to draw consumers’ attention through tv ads or glossy signboards.

Modern consumers have an interest in your brand ‘story’, which apparently, is more than your USP and even a sales pitch. It is your brand name’s voice, your background and identity. The ideal narrative will assist prospects and customers comprehend your brand name from a different perspective, which is why modern-day online marketers are considering storytelling as a marketing tool Nevertheless, what are the advantages? Continue reading to learn why marketing through storytelling works.


Check out IMWarriorsedge.com for :

  • Great Online Courses:  All our training is delivered online meaning it’s easy for you to study at your own pace and in the comfort of your own home or office;
  • The Latest Strategies:  Our courses are updated on a regular basis which means you receive the latest information and strategies in the industry; and
  • Expert Trainers Our trainers are experts in their field and have many years in experience allowing you to leverage their education.

Reasons Storytelling is a great Marketing Strategy

Marketing through storytelling, of course, is not a new idea. Brand names such as BrewDog, Marks and Spencer, and even Coca Soda have actually benefited from this method for years. With the typical individual consuming over 100,000 digital words daily, research reveals that about 92% of these people would take advantage of such words if they remained in a story format. So, what remains in for brands that use storytelling as a marketing tool?

1. Consumer Motivation

Most likely, you can remember an advert back in the day. The possibilities are high that whatever the advert was, it had a story that remained in your mind. Marketing through storytelling is a terrific way to draw client’s attention utilizing a remarkable tale prior to the introduction of a call to action. As such, the brand builds an emotional connection with its potential customers and clients such that it is hard to deny their call to action. Continue reading

Mistakes to Avoid When You Market Through Storytelling

Storytelling1Avoid Making These Mistakes When You Market Through Storytelling

Storytelling is an old idea.  It has been with us since time immemorial.  However, the idea is relatively new in marketing. This can be attributable to the fact that online marketers did not see it in a measurable value.

However, the growth of the internet has actually altered whatever – it has become easy for your target audience to follow up any story that you share, and there is not a need to for online marketers to tell a whole story in one go.  If it is engaging enough you can tell your story over a few installments.

In spite of this, people have actually mastered the art of disregarding anything that does not thrill them. As such, you as a marketer need to avoid making specific mistakes that may waste Continue reading

Using Storytelling to Promote Your Products or Services

It's much easier to double your business by doubling your conversion rate than by doubling your traffic

Learning How to Use Storytelling to Promote Your Products or Services

In my last post I touched upon the subject of ‘Learning Storytelling for Your Business’

Today I want to talk to you a bit more about this subject which I feel is a very important as well as powerful skill when it comes to holding the interest of not only your visitors but of anyone in your life.

This subject is none other than storytelling and when used correctly, can make the desirability of your product or service increase considerably.  The same can be said offline by entertaining friends, relatives and your colleagues.

Before I jump into some of the tips and secrets behind successful story telling and how to construct a powerful story, I want to clear up a few myths when it comes to the matter of Continue reading

Learning Storytelling for Your Business

Story TellingLearn How to Tell Stories to Promote Your Business

Throughout the years, there has been a substantial shift in digital marketing towards visual social networks such as Instagram, YouTube, and Snapchat.

For online marketers hoping to grow their brand, it is necessary to target audience in such social media platforms and the web in general.

Storytelling is a significant element of modern-day marketing. Brands that have actually mastered the art of story telling have a competitive advantage

While the essence of any story used in marketing varies, the end objectives are Continue reading

6 Red Hot Tips To Get Your Articles Read

You Don't  Have to Reinvent the Wheel

Writing to Get Your Article Read

Many of us simply dread having to write papers or short articles. Many of us simply feel like it’s really hard work and really feel discouraged as sometime it appears to all go to waste when no one checks out the website or blog.

On the flip side, to some people, reading articles feels like work too, specifically if the article varies from dull to really dull, boring and bland. Well, articles are expected to be read; after all their main purpose is to impart your message and info.  If it is not read it feels like a waste of time and effort.


Go to IMWarriorsedge.com for:

Online Courses:  All our training is delivered online meaning it’s easy for you to study at your own pace and in the comfort of your own home or office.

Latest Strategies:  Our courses are updated on a regular basis which means you receive the latest information and strategies in the industry.

Expert Trainers:  Our trainers are experts in their field and have many years in experience allowing you to leverage their education.


The problem I have when I write an article or report is that in my previous life I was a civil engineer where my reports had to be devoid of feelings or emotion.  The reports were pretty bland, factual and to the point.

There was no storytelling, no emotion and no Continue reading

Storytelling Trends for Marketing Your Organization

The Shift to Storytelling to Market Your Organisation

More than ever, it is becoming important for organizations and brand owners to buy a story that helps them offer. According to recent research study, brands that inform engaging brand name stories are likely to have a 20% boost in their brand worth.

Nevertheless, this is not achievable without reliable company and marketing strategies in place. To implement and preserve these strategies, you need to stay on top of your game.

The requirements of consumers alter in time, as they move through the various phases of life. When this takes place, their buying behaviors likewise alter. Marketers and business owners need to expect the customer’s next purchasing phase, in addition to the most common needs within each phase. This can be drawn up for short-term modifications, such as living in a college dorm. Long-lasting changes are a little bit more Continue reading