Tag Archives: marketing information products

Seven Tips for Affecting the Customer’s Perception of Price

How to affect your customer’s perception of price

There are a number of ways to influence your target customer’s understanding of price so they feel they are getting a really bargain.

9s and sevens

99 cent shops are extremely effective. Any number with a 9 in it appears to work like magic. $9.99 works better than $10. Individuals identify with the first number they see, so they feel the rate is better to $9 than to $10.

For online products, 7 as a round number works effectively, such as $7 for an eBook, $47 for an eCourse and so on.

These numbers can be utilized in conjunction with what is described anchor prices.

Anchor Rates

With anchor rates, you reveal the “genuine value” of the item and then the market price. It produces the perception that the customer is getting a substantial deal. For instance, if you say the value is $127, but they can purchase the product today for only $27, that gets rid of a lot of cost resistance.


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  • The Latest Strategies:  Our courses are updated on a regular basis which means you receive the latest information and strategies in the industry; and
  • Expert Trainers:  Our trainers are experts in their field and have many years in experience allowing you to leverage their education.

Making the deal an unique one that will only last for a minimal time will likewise affect their perception. In marketing terms, individuals are more encouraged by the concept of loss, of missing out on a lot, than they are of getting something, so the “urgency” factor of a minimal time offer (LTO) is more likely to make them hit the Buy button.

Stacking Worth

When it concerns pricing, your first recommendation point must be the costs that your rivals are charging for a similar item. Then you can “stack” the value of your offering; that is, add extras that are valuable and special to your service.

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Mistakes to Avoid When Designing an Infographic

Avoid These Mistakes When Designing Infographics

Infographics assist your audience understand faster the info you want to provide them with. Whether you’ve written a short article, a book, or are providing a presentation, an infographic can go far in assisting your audience much better understand the info you want to offer to them. Not only that; it can drive the story toward the instructions you want to drive it so that your audience concludes without a doubt that your info is accurate.

However, an infographic needs to be well made or it will make things even worse instead of better for your audience – and for you. Here are some mistakes to prevent when designing an infographic.

  • Not Checking Your Math.

    If the numbers do not accumulate, they’ll be even more visible when you utilize images. Make sure that the way you organize whatever suggests that the numbers build up. There’s nothing like individuals focusing on your numbers being 147 percent rather of one hundred percent. Even if there are reasons, the info will not be believable if the numbers do not make good sense.

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Internet Marketing Opportunities

Affiliate Marketing

Match Internet Marketing Opportunities to Your Life Choices

There are almost unlimited opportunities in Internet Marketing, in terms of the different paths people can choose to take in search of the mighty dollar. But what many newcomers fail to consider up-front is that the different opportunities place very different demands on your time – in ways that can have a significant impact on your lifestyle.

Some Internet Marketing opportunities are very close to being “set and forget.” The Underachiever strategy for marketing information products, promoted by Frank Kern and Ed Dale, is a case in point. Once an information product is written, the selling web site is up with all payment issues handled by a 3rd party, and pay-per-click ads are bringing traffic, there is relatively little to do.


Go to IMWarriorsedge.com for the following:

Online Courses:  All our training is delivered online meaning it’s easy for you to study at your own pace and in the comfort of your own home or office.

Latest Strategies:  Our courses are updated on a regular basis which means you receive the latest information and strategies in the industry.

Expert Trainers:  Our trainers are experts in their field and have many years in experience allowing you to leverage their education.


Similarly, anyone building quick-and-dirty web sites for Adsense income has a similar opportunity. In contrast to content-rich theme sites that may be lovingly nurtured and grown over weeks, months or even years, these sites can be created in hours (sometimes minutes!), “activated” as far as the search engines go within a few days after very little work, then effectively abandoned … to gain traffic momentum over the months with the free search engines.

Over time these quick-and-dirty web sites fail as Google and other search engines change their algorithms to root out such bad practices.  And in my opinion this is not a bad thing.  Alter all people search the Internet for useful information or to be entertained.

However, many other opportunities demand a serious commitment of time – at least, unless you are prepared to outsource much of the work.

For example, while eBay does not have to be this way, many people selling on eBay end up in a situation where Continue reading