Tag Archives: marketing information products

Seven Tips for Affecting the Customer’s Perception of Price

There are a number of ways to influence your target customer’s understanding of price so they feel they are getting a really bargain.

9s and sevens

99 cent shops are extremely effective. Any number with a 9 in it appears to work like magic. $9.99 works better than $10. Individuals identify with the first number they see, so they feel the rate is better to $9 than to $10.

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A very cool *secret* resource where a top online marketer shares strategies, models and case studies that WORK.

For online products, 7 as a round number works effectively, such as $7 for an eBook, $47 for an eCourse and so on.

These numbers can be utilized in conjunction with what is described anchor prices.

Anchor Rates

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With anchor rates, you reveal the “genuine value” of the item and then the market price. It produces the perception that the customer is getting a substantial deal. For instance, if you say the value is $127, but they can purchase the product today for only $27, that gets rid of a lot of cost resistance.

Making the deal an unique one that will only last for a minimal time will likewise affect their perception. In marketing terms, individuals are more encouraged by the concept of loss, of missing out on a lot, than they are of getting something, so the “urgency” factor of a minimal time offer (LTO) is more likely to make them hit the Buy button.

Stacking Worth

When it concerns pricing, your first recommendation point must be the costs that your rivals are charging for a similar item. Then you can “stack” the value of your offering; that is, add extras that are valuable and special to your service.

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Mistakes to Avoid When Designing an Infographic

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Infographics assist your audience understand faster the info you want to provide them with. Whether you’ve written a short article, a book, or are providing a presentation, an infographic can go far in assisting your audience much better understand the info you want to offer to them. Not only that; it can drive the story toward the instructions you want to drive it so that your audience concludes without a doubt that your info is accurate.

However, an infographic needs to be well made or it will make things even worse instead of better for your audience – and for you. Here are some mistakes to prevent when designing an infographic.

  • Not Checking Your Math.

    If the numbers do not accumulate, they’ll be even more visible when you utilize images. Make sure that the way you organize whatever suggests that the numbers build up. There’s nothing like individuals focusing on your numbers being 147 percent rather of one hundred percent. Even if there are reasons, the info will not be believable if the numbers do not make good sense.

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Affiliate Marketing: Staying Away From Scams

Affilorama - Affiliate Marketing TrainingHow To Differentiate Between The Good And The Bad

Many of us are upset and frustrated with our current jobs. The low pay and sense of being undervalued drive many of us to dream of owning our own businesses. But, the costs combined with the risk factors of starting a brick and mortar business stops most of us in our tracks.

Affiliate marketing is a way for people to work for themselves with no risk. There is no cost to you and you’re paid on performance. However, today one has to be careful. There are plenty of scammers and con artists out there that are more than happy to take you money and hard work off of you. Unfortunately, affiliate marketing is not immune to these scammers.

People are taken in daily by promises of big money with relatively little effort. In this article we will teach you some of the signs to look for Continue reading

Internet Marketing Opportunities

How to make money online by giving away free contentMatch Internet Marketing Opportunities to Your Life Choices

There are almost unlimited opportunities in Internet Marketing, in terms of the different paths people can choose to take in search of the mighty dollar. But what many newcomers fail to consider up-front is that the different opportunities place very different demands on your time – in ways that can have a significant impact on your lifestyle.

Some Internet Marketing opportunities are very close to being “set and forget.” The Underachiever strategy for marketing information products, promoted by Frank Kern and Ed Dale, is a case in point. Once an information product is written, the selling web site is up with all payment issues handled by a 3rd party, and pay-per-click ads are bringing traffic, there is relatively little to do.

Similarly, anyone building quick-and-dirty web sites for Adsense income has a similar opportunity. In contrast to content-rich theme sites that may be lovingly nurtured and grown over weeks, months or even years, these sites can be created in hours (sometimes minutes!), “activated” as far as the search engines go within a few days after very little work, then effectively abandoned … to gain traffic momentum over the months with the free search engines.

Over time these quick-and-dirty web sites fail as Google and other search engines change their algorithms to root out such bad practices.  And in my opinion this is not a bad thing.  Alter all people search the Internet for useful information or to be entertained.

Free Report: The 5-step formula to earning $10,000/month onlineHowever, many other opportunities demand a serious commitment of time – at least, unless you are prepared to outsource much of the work.

For example, while eBay does not have to be this way, many people selling on eBay end up in a situation where Continue reading