Tag Archives: copywriting

A Guide to Landing Pages: Part 4

Give them quality.  That's the best kind of advertising

Tips on Increasing Your Landing Page Conversion Rate

There are three significant methods which you can use to improve your landing page conversion rate. All landing pages created by professionals usually consist of these 3 components as well as a couple of others.

PageDynoThe very first way in which you can increase your conversion rate is through personalization. This is normally carried out in two ways: the first way is through including a photograph of yourself. The 2nd way is through adding your signature to the bottom of your landing page.  This significantly increases your visitors’ trust. The majority of people who resist buying a product or service online do so as they’re weary of getting scammed by a faceless phony, who won’t be around if they require assistance or should they need to return the product.

Tip: By including your photo and signature, you can substantially increase your visitors’ trust.

Another way in which you can increase your landing page conversion rate is by utilizing Continue reading

A Guide to Landing Pages: Part 3

Marketing is not a task

How to Write a Landing Page that Converts

Many people have no (or just the slightest) idea on how to go about writing a landing page that converts. Rather, they slop together components that they have seen utilized on other landing pages.  However, they generally do not put them together in the same manner as the owner of the successful landing page did.  It’s more like Frankenstein’s monster; a bit from this landing page and another piece from a different landing page.

One significant issue is copy.  And that’s fine.  Not everyone is going to be an excellent writer– never mind a copywriter. However, as somebody selling a product or service or trying to build a list, it is essential that you understand your strengths and weak points and that you either spend some time to overcome your weaknesses or Continue reading