Hey, thanks for watching this great video on “How to write, publish, & sell your own Profitable eBook” by Kamzou H.L. The goal of the above video is to explain to you eBooks are not dead, they’re actually bigger business than ever. The e-book business has changed and distribution has changed but eBooks are alive, well and kicking major.
Below I’ve included an article that may inspire you to take action in creating your first eBook to either sell or to giveaway as a lead magnet.
Product Creation: Convert Productive Articles to Profitable eBooks
If You’ve taken the time and effort to create content for your blog or website, why not use the work you’ve already done and create a new product that can improve both your productivity and your profits. eBooks are easy to produce, require little in terms of investment and generate profit margins of 50-95%.
This is even more so, since you already have a content source – your articles.
eBooks are electronically downloaded via a web site or as an attachment to emails. The recipients have the option of reading your eBook on their computer monitors or printing them in hard copy.
Consider your area of expertise and/or passion. This is the theme of your material that you are going to incorporate into your eBook. These are the people to whom you are going to market your newly created eBook.
You will further organize your articles to address various aspects of the topic you have chosen.
And consider your audience:
- What are their problems that you can help them with?
- Are these people beginners, experienced or masters of the chosen topic?
- Where do these people “hang out”?
- What organizations do they belong to?
- Are they the same organizations you belong to?
- What magazines, newsletters, newspapers, and periodicals do they read?
- What conferences do they attend?
- What professional organizations do they belong to? Get inside their heads.
Consider the fact that some articles will be more useful than others.
To do this effectively you must write a profile of individuals within your target market. And then make changes to reflect the needs of your target market and your Unique Selling Proposition (USP) that you will bring to the reader.
Ask yourself what makes your collection of articles so unique compared to other sources of information that will interest the reader?
While considering what articles to put in your eBook, think about what it is you want to convey to your target market. What are they?
If all three of the above are addressed within each article or distributed among the various articles you will have all the teaching basics covered.
One of the most forgotten thing in writing is the attitude. Spend some time on attitude. People don’t want to read something bland and one way to stop your articles from being bland is to inject some attitude into your writing.
You don’t necessarily have to sell your eBook. You can give it away as a lead magnet.
As a writers you can also gain additional business by providing complimentary eBooks that demonstrate your expertise to potential customers thus laying the foundation for a long-term working relationship.
The low cost of production and distribution makes eBooks an attractive alternative to other forms of advertising.
If you don’t want to spend too much time on your eBook then simply use complimentary articles as your content.
Tabling your articles in a table of content can highlight where you need additional material as well as give you an indication of the topics you have covered. The table of content acts as a checklist of what has been completed and what has yet to be carried out.
As an author have you considered what your eBooks can do for you? Have you ever noticed peoples reaction when being introduced to them as the author of a book? There is a heightened interest? They ask then questions? Some people appear envious their accomplishment and many will automatically assume that they must be an expert?
Defining a person as an “expert” can be attributed to a variety of things. Awards and recognition for achievements is another.
One thing you should keep in mind is, if nothing else, you are definitely the expert on your eBook and all of the content within it.
There are many software programs that can help you convert your word document into a Portable Document Format (PDF) document ready for distribution over the Internet at absolutely no cost to you.
Although there are many formats for eBook production, Adobe Acrobat – PDF has many advantages. Adobe is also recognized as a world leader in document production and most computer users already have Adobe Acrobat Reader on their computers for other reasons besides reading eBooks.