What You Require Before Getting Started on Your Landing Page
Before you get started building your landing page, you will require a number of things to a) make your offer in fact have some context; and b) make it easier to create your landing page.
One thing you absolutely should have before you start is an autoresponder. If you don’t have an autoresponder, you are potentially throwing bags of cash away. Instead of building a relationship with your visitors and buyers, including potential buyers, and giving yourself the opportunity to sell similar products and services in the future, you’re enabling them to leave and never return.
In addition to an autoresponder, you will require to have an actual offer that your visitors want to buy. You may want to create a product, such as an E-Book or a piece of software application to sell through your landing page or through your autoresponder email sequence.
If you don’t have the abilities to do either, you can always outsource the task to an expert through Elance.com or Guru.com. Once you receive the finished product you can either sell it through your landing Page and attempt to get subscribers through your thank you page or you may want to get subscribers by offering the product free of charge as a freebie or ethical bribe in exchange for your visitors name and email address (which is something many Internet marketers do and is something that should be in your marketing repertoire).
As a side note you can also use your product to advertise some other products within it by inserting some links to those products into it.
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Another thing you absolutely must have prior to you getting started is a an online payment processing service that helps you accept credit cards, PayPal, and debit cards as a means of collecting payments. In this case you may want to think about Paypal, ClickBank, Warrior Plus or 2 Check Out. All of these services will enable you to collecting payments from your buyers quickly.
Another thing you must have prior to starting on your landing page is a set of graphics, which normally consists of a graphic header, a check out or buy now button, background wallpaper, and a half-decent photo of yourself (although not strictly necessary). You probably already have a picture of yourself that you can use but you may want to employ an expert to do the rest – You can always find someone on Fiverr to do this for you.
Another thing you will need before you starting on your landing page is some way in which to create a realistic signature. http://www.vletter.com is most probably your best choice; however, if you’re on a budget plan, you may want to opt for merely using a word processing program.
Planning Your Landing Page Theme
Possibly the most vital part of creating a landing page is preparing the theme of your landing page. How you choose your theme will, naturally, depend on how you plan to generate or send traffic to your landing page.
If you decide to generate traffic through search engine optimization, planing your landing page theme will involve finding keywords phrases also known as long tailed keywords within your specific niche which have a high demand (aggregate search value) and a low supply (small amount of completing websites) and then producing several landing pages, each of which is optimized around a different keyword phrase. A tool like Long Tail Pro makes it easy to measure keyword competitiveness. Long Tail Pro can also get up to 400 long tail keywords within seconds from a single seed keyword.
If, on the other hand, you choose to generate traffic through pay per click (PPC) programs, such as Google Ads (formerly Google AdWords) planing your landing page theme will involve creating a number of different landing pages to fit the keywords against which you are bidding. Google Ads is an online advertising platform where you bid to display brief ads.
This is actually where many people fail when they create a landing page:
they don’t tune it to fit a particular audience. For instance, in the case of a squeeze page for a newsletter about toys, they just develop a single landing page and send all traffic to it. This is a big mistake.
Possibilities are, if you produce a quality product or newsletter, it can benefit a variety of individuals. So why not communicate the precise benefits that will originate from subscribing to the newsletter or buying the product?
If, for example, you have a newsletter about ‘Legos’ and toy blocks, you could organize it under the loose heading of “toys”. A visitor who is particularly looking for information about either ‘Legos’ or ‘toy blocks’ will click off your page if they don’t see a direct connection to the precise topic for which they were searching.
To counter this, you may wish to set up a page focused around ‘Legos’ and a separate page centered around ‘toy blocks’. On each page, you will want to advertise the specific benefits to joining the list for each of those groups of visitors.
Going one step further, in addition to preparing your landing page theme, should you be producing a landing page for a newsletter, you may also want to section your list, so that you can send out information specifically about ‘Legos’ to those who request it– and information about ‘blocks’ to those who request it.
In A Guide to Landing Pages: Part 3 we will take look at How to Write a Landing Page that Converts.
To your future success,
Alain
